Research the Company Beforehand

PNN Employment Tip - August 2011

Employers value candidates who have done their homework.  You should research the company’s website, recent press releases, staff members, etc to find out anything you can about the company.  Here are some starting questions to ask yourself:

  • What are the key values of the company?
  • What products/services does the company deal with?
  • How does this company compare to its competitors on the market?
  • How will the job you are applying for fit within the company’s structure?
  • What are some current challenges the company is faced with?
  • What are some current successes the company has accomplished?

You can incorporate this into your personalized cover letter to address how your background fits with the company.  You can also use this information to be better prepared during an interview with this company.

Bonus video